SAMPLE QUESTIONS for BROADBAND LEAD GENERATION
Q1. The next question is on behalf of (Your brand). Would you be interested in a call from xxxxx to explore if you can get better home viewing experience that’s a better value for your money?
The answer we would deliver to you: YES
Q2. How would you rate the performance and service of your current broadband provider?
Possible Answers: 1.) Fair enough; 2.) Quite poor 3) good 4) very good
UK’s Broadband Services
The Internet has become a vital need for highly developed countries to remain globally competitive. OECD countries like the United Kingdom usually have the highest number of fixed broadband subscriptions. Despite vast advancement in telecommunications, there have been consumer complaints on unstable connectivity and Internet speeds. Certain areas in some of the UK’s major cities like London have no access to high-quality broadband services. Almost 50% of the countryside have broadband speeds of less than 10Mbps, and so forth. Yet, broadband providers constantly find ways to fix such glitches as the market demand for fast and reliable Internet continue to increase dramatically.
In October 2016, UK’s Minister of State for digital policy, Matt Hancock has officially announced the introduction of a 5G fully fiber network over the next decade to keep up with the highest standards in broadband technology. Earlier this year, the Office of Communications (OfCom) has released the assessed points from their review of UK’s digital communications. The conclusions directed plans on how to improve broadband coverage and quality for UK businesses and consumers. In addition, the Ofcom strategy caters to consumer empowerment and support for other broadband competitors. With these, modern consumers would be able to subscribe or switch to their choice of network or deals that meet their needs. With regulations and reforms in the telecom industry, rival providers would be given the chance to be more responsive to their subscribers and to enhance their services.