To manage marketing and advertising more effectively, your business should be able to describe the market you want to capture and the correlated geographic, demographic and psychographic characteristics. A consumer profile gives businesses a clear representation of the kind of company or person to engage. Therefore, it guides you in making strategies, advertisement, and in sales.
Demographic variables such as gender, age, occupation, education, marital status, income bracket, length of service, and so forth are typically used in classifying consumers. Psychographic variables like spending and buying habits, beliefs, leisure interests etc. can also be used in grouping consumers; however, these types of information vary because customer preference could change from time to time.
Creating a customer profile is essential in sales. This makes it easier to narrow down and to connect to your target market or consumer group. The profile also gives an assessment on whether or not your business concept caters to the consumers’ needs and wants. Thus, it is suggested to be specific in your criteria when profiling consumers.
Here is an example of how to expand prospective customer’s profile: A carpet manufacturer trying to pinpoint the kind of homeowner likely to purchase its product will study the traits of customers in the home improvement market. The manufacturer has to obtain information on the following: place/supplier where customers usually buy home floorings, frequency of customer visits to carpet stores, designs or types often purchased, and some psychographic factors such as reasons for purchasing carpet, preference, and trends.
When profiling consumers, Datablazers Inc. (DBI) uses UK questionnaires that generate specific answers from our respondents. This produces a lot of reliable consumer data that is sorted out according to the factors cited in profiling prospects. Our telephone leads guide businesses in –locating strategic areas for prospects, identifying the ideal gender/age logic for the service or product, and comprehending the consumers’ lifestyle on spending and buying etc. We track and collect specific consumer information.