Magazine Reader Leads

Fresh Telephone Generated Magazine Reader Leads

Magazine articles increase readership with digital subscription in addition to traditionally mailed publications. Moreover, the public wants to be informed of the latest events around the globe, regardless of their busy life. However, a lot of magazines in the same genre compete for the attention of readers and subscribers. Datablazers Inc. (DBI) will help your publishing company stand out and improve subscription and circulation of your magazines.

DBI’s data records can be referred to for potential subscribers of your publications. We can customize the information you need according to the marketing plan you would have for any sales campaign. Marketing questionnaires are conducted regularly, so leads are guaranteed fresh and reliable.

We carry out our marketing questionnaires all over the UK. To assess the target market objectively, we consider participation of ages 18 to 64 for this particular study. First, we clarify our intent and inform the respondents that a marketing representative may contact them thereafter based on their response to questions. Next, if the interviewee corresponds well, we ask them their basic personal information such as full name, age, home address & status of ownership, and phone numbers etc.

 

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If you have any suggestions or ideas on how we could collaborate on your particular campaign, please contact us now!

Sample Question for Magazine Leads

Q1. The next question is on behalf of (Your brand). Would you like to be contacted for a free issue of xxxx magazine?

Answer: YES

UK’s Most Subscribed Magazines for 2016

  • The Audit Bureau of Circulations’ (ABC) figures shows the top gainers for print and digital copies:
    • For print magazines, TV Choice, What's on TV, Radio Times, Slimming World Magazine, Take a Break, Good Housekeeping, Saga Magazine, Cosmopolitan, Woman & Home, and Glamour are the ten dominating publications (of the Top 100) being actively purchased by subscribers.
    • For digital copies, The Economist ranks 1st among the Top 50 followed by The Spectator, Slimming World Magazine, Men's Health, National Geographic Magazine, GQ, Vogue, Women's Health, Wired, and Esquire respectively.

Strategies on Subscription and Circulation Sustainability

  • Some advertisers suppose that magazine publishers engage inflight and travel media to sustain and increase readership and project market size to double by 2034.
  • Other market research believe that it would be difficult to assess growth and decline in magazine sales with new accounting rubrics (especially for tracking digital editions) and use of schemes that offer multiple access (across all titles). Generally, the brands used in the study showed increase in web traffic numbers. Precipitous decline in newsstand sales started in the early part of the 2010’s but have slowed down recently. Thorough analysis of available figures shows growth in 2015’s news magazine sales. Single issues increased sales by 30%.
  • Subscriptions and circulation are slightly down by 2% in 2015 though there are big brands noted for steep declines. These are for magazines with circulations of more than 900,000. Digital editions cover 4% of the total subscriptions. News magazines included in the study generated online traffic of 13 million unique visitors every month. Changes in readers behaviour was one of the factors considered in traffic shifts.