Newspaper Reader Leads

Fresh Telephone Generated Newspaper Reader Leads

Newspaper readership has declined with the introduction of other media used in information dissemination. Still, the ordinary citizen and even those of the business sector would still manage to grab a copy of the dailies and the Sunday paper if circulation would have new forms. Datablazers Inc. (DBI) would like your publishing company to reach out to more readers who would end up as regular subscribers of your publications.

DBI’s volume of constantly generated and updated leads can help you with your target market. You may choose only the information needed for your marketing plan. We generate leads that will lead to positive responses to a subscription whether it be digital copy or a printed edition being forwarded to the consumer’s doorsteps.

We carry out our marketing questionnaires all over the UK, to assess the target market objectively. We consider participation of ages from 25 to 64 for this sample study. First, we clarify our intent and inform the respondents that a marketing representative may contact them thereafter based on their response to questions. Next, if the interviewee corresponds well, we ask them their basic personal information such as full name, age, home address & status of ownership, and phone numbers etc.

If you have other ideas on how we could collaborate on your sales campaign, contact us now.


Contact Datablazers Inc. Now!

Sample Question for Newspaper Reader Leads

Q1. The next question is on behalf of (Your brand). Do you read any of the following daily newspapers? The Guardian, The Times, The Sunday Times, The Sun

Answer: YES, I do

UK Newspaper Industry Key Facts

  • Newspaper sales continue to experience falling circulation (especially printed editions and advertising revenues). Projected annual rate of decline for 2015-2016 is 6%. The industry is likely to generate proceeds of £4.7 billion for the current year.
  • The digital media is still at its early stages and circulation has to be made more widespread to the public.
  • Despite the trend, printed copies remain the main form being read by audiences compared to digital editions
  • According to the National Readership Survey (2015-2016), 91% of British adults (ages 15+) consume popular daily news brands across print & online (around 47 million adults)
  • 66% of which read print editions and 75% read news content through their mobile device or PC’s.
  • Readership growth for July 2015 to June 2016:
    • Print: 33.8%
    • Digital copies (ads): 38.2%
    • Mobile device: 47.3%