Heating systems should be supplemented with home insulation to increase energy efficiency while keeping buildings warm during the cold months of the year.  Fuel poverty, lack of home heating, and poorly insulated homes has lead to high incidence of pulmonary diseases, mental health problems, and winter deaths in the UK during the past years, the highest recorded was in 2014 where nearly 44,000 people died.

Home insulation is an affordable and important investment in lowering heating bills and in combating fuel poverty affecting around 10% of UK’s population.  According to Energy Saving Trust, 66% heat is lost in homes with uninsulated solid walls. Certain amount of heat is also lost through uninsulated roofs/lofts, wall cavities, and gaps in windows and doors.

The National Insulation Association discusses long-term benefits of highlighting insulation in doing home improvements.  Insulating cavity wall inside and outside brickwork of a building stores heat longer, and thus lowers heating bills (up to £275 annual savings), prolongs boiler life, and helps the environment.  Homeowners can avail of several promos to lessen costs on installation of Cavity Wall Insulation.

Solid wall insulation is another energy saver, as much heat is lost in uninsulated solid walls. Around 36% of UK properties have non-cavity wall construction and this market can be a potential for industry growth in the future.  Solid wall insulation however is difficult to treat and cost more than cavity and loft insulation. Still, the advantages outweigh the expense in the long run – increased thermal efficiency, fuel bills reduction, and enhanced property appearance.  Other prospective leads for property insulation include occupants/homeowners in over 156,000 high-rise flats having solid walls.

Loft insulation saves 33% of the heat escaping through rooftops and cuts energy bills by 20%.  It gives the same advantages as solid wall and cavity wall insulation does.  Households can also avail of some grants to lower expense on installation.  Openings through windows and doors also channel heat loss.  Draught proofing is another suggested home insulation, which is very affordable and energy saving as well.  This type is often given least consideration. Only 22% of UK homes are draught proofed leaving a quarter potential clients for draught proofing leads.

The UK market for building insulation has fairly recovered since 2014, as home improvement activities have increased.  The Green Deal and Economic Company Obligation (ECO), an initiative to empower consumers in helping them fund energy-efficient home-building projects, also contributes to the creation of more home insulation leads or market.

Datablazers Inc. can provide your business responsive leads or create a marketing questionnaire customized for your campaigns on home insulation or improvement projects.

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